ASOS has been applauded for its new inclusive collection.
Alongside the many other fashion brands under its belt, the retailer has debuted pieces by modest line Verona Collection, created for fashionistas who wish to dress conservatively.
The range comprises hijabs, maxi dresses and beautiful long-sleeved tops to ensure you appear stylish while staying covered.
Worth noting are the collection’s headscarves, which come in a multitude of designs including neons and bold patterns.
To showcase the products, ASOS enlisted beauty blogger Asha Mohamud to model various hijabs and long dresses costing between £11 and £55 (US$14 to US$72). Both the fast-fashion site and Mohamud have been applauded by shoppers for taking this bold step.
Verona Collection was founded by Lisa Vogl and Alaa Ammuss, who partnered British entrepreneur Hassan Mawji to grow their brand. Commenting about the partnership with ASOS, Mawji said that it was a huge milestone for Verona and the modest fashion community.
So happy to be in my hijab representing ASOS new modest collection! pic.twitter.com/swwnalqGma
— A.M (@justaasha) April 15, 2019
The ASOS modest collection is calling my name but my bank account is not answering 😭😭😭
— Najma ✨ (@Faatima_zara) April 16, 2019
— Zenab ❤️ (@YoongiD9) April 15, 2019
Just checked the plus size designs in the ASOS modest edit and they did good. Nice stuff.
— Adérìnsólá Abíólá (@RinsolaAbiola) April 16, 2019
— – (@faceyourfront) April 16, 2019
Asos selling modest fashion + head scarves AND featuring hijabi models? WE LOVE STAN AND SUPPORT @ASOS
— sai ♡ (@cosykai) April 16, 2019