“It was the first time we’ve done something like you’d find on Netflix,” Van Sant said in the same conference. “I liked the idea of expressing a season in episodic form as it really has the potential for development and for growing, and for telling a story around a collection.”
In Episode 1: At Home, we see the main character, Silvia, waking up in her Roman flat adorned in vintage décor and going through the motions of her morning routine. Dressed in see-through black lace pajamas and mesh underwear with the Gucci logo, she is seen doing mundane things like going to the toilet and brushing her teeth, all while being serenaded by a Gucci-clad rock band in the other room.
In line with the current times, Silvia is then seen doing an online yoga class, removing her kitten heels half-way through the demonstration. She then changes into a pastel colored crystal-embellished dress with a matching pink sequined bonnet and heads out to pick up her post.
In another scene, Silvia throws a dress off her balcony to the tune of a Billie Eilish song.
In addition to the aforementioned film series, GucciFest will also showcase the work of 15 young independent designers including Collina Strada, Priya Ahluwalia, Bianca Saunders and Mowalola in 15 additional fashion films.
Watch Episode 1 down below: