Jonathan Anderson Writes His Own Story for Loewe’s Fall/Winter 2021 Menswear Collection

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For the Fall/Winter 2021 menswear season, Jonathan Anderson offered each of Loewe‘s runway show guests A Show in a Book—a bounded collection of works by writer Joe Brainard, the primary inspiration behind the brand’s new collection. The book explores Brainard’s life as a young poet in New York’s pop art scene through his work, including many poems, paintings, and other essays rarely on display. However, Brainard’s most famous book, his memoir I Remember, was the ultimate inspiration behind Anderson’s work.

“As an artist, a writer, an illustrator and a poet, he thought and oct outside of rulebooks and categories, and there is a lightness and an immediacy in his work that I find acutely apt for this very moment, and indeed any moment,” explains Anderson about what drew him to Brainard in the first place. “I have thought of this publication as a ‘show in a book,’ the catalogue of an exhibition that has yet to take place, and an accompanying manifesto to the Loewe collections it inspired.”

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