Loïc Prigent to capture the Chanel Haute Couture Fall/Winter 2020 collection


As the fashion world goes digital for its coming collections, Chanel is bringing a series of visual presentations via CHANEL.COM and social media to showcase its Haute Couture Fall/Winter 2020 collection.

And to realise this fantasy, creative director Virginie Viard is working with film director Loïc Prigent, known for his works like The Parisienne (2014), Fashion Weekend (2013) and The Day Before (2009).

Ahead of the big unveil at 2 PM on 7th July 2020 (Gulf Standard Time), Chanel has also released several teasers to give us a sneak peek of the collection, where the ateliers at 31 rue Cambon are putting final touches to the silhouettes imagined by Virginie Viard. See it below:

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