Today, Marc Jacobs drops Heaven, a collection celebrating polysexuality. The line repackages over 20 years of the brand’s subversive universe for a new generation.
The collection consists of nostalgic and whimsical memorabilia in the form of sweater vests, t-shirts, long-sleeve shirts, hoodies, dresses, bags, accessories, and home goods. Priced from $45 to $395, shoppers can now nab a piece of the vibrant and streetwear-inspired collection.
To document its psychedelic and subcultural influence, designer Marc Jacobs commissioned Shoichi Aoki, photographer and founder of renowned Japanese street style magazine Fruits to lens a look book for the collection. Featuring friends of Fruits and of the brand, its pages feature snapshots of Daisaku, Kurebayashi, Yoon Ahn of Ambush, and punk photography figure Jin Satoh.
Heaven also highlights emerging talents Iris Law, Jyrrel Roberts, Vegyn, Lily McMenamy, and Beabadoobee. The “ode to otherness” was captured by Larissa Hofmann and styled by Danielle Emerson.
Marc Jacob’s collection could not come at a more opportune time. As people find new modes of self-expression, Jacobs affirms the collection’s manifestation of realness, saying “It continues the momentum that we’ve always had of bringing creative people together and making something with a lot of integrity and a real respect for the spirit in which we built the company, but doing it through a lens that is completely of this moment.”
The Heaven by Marc Jacobs collection is now available in-store and online.
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