Milan Fashion Week’s menswear shows will go digital this July

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Following the steps of London Fashion Week co-ed online outing,  Milan Fashion Week’s menswear shows will take place in a new digital format from 14 to 17 July.  For the first time ever, Milano Fashion Week Digital, will have 37 brands presenting Spring/Summer 2021 menswear and men’s and womenswear pre-collections in a virtual space, covering all time zones while being available 24/7 to a worldwide audience.

“For the first time in its history, CNMI is experimenting with a highly innovative formula, through a live, digital platform that represents a new form of storytelling for the Italian fashion industry. Milano Digital Fashion Week is a dynamic response to the complexity of today. It’s an ultra-inspiring tool, designed to support, rather than replace, the physical fashion calendar, which will resume in September and will remain vital in promoting Made in Italy and the value of its manufacturing prowess,” explains CNMI President Carlo Capasa.

As well as Dolce & Gabbana and Etro presenting live shows, Etro, Gucci and Prada will be debuting their Cruise collections.

“We are presenting a revolutionary project that will open up Milano Fashion Week to a new audience of non-professionals: a demographic composed of younger generations who consume fashion via images and to whom CNMI has assumed the role as “fashion translator” with the aim of conveying the creativity and culture that emanates from the Italian fashion world.”

View the full schedule here.

Photo: Jason Lloyd-Evans

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