New To Us – Why This Designer Is Bringing Back Mid-Century Menswear


Still, Ms Hearst is clever enough to know that to make great menswear, she needed another perspective. “I understand women’s psychology, but I needed a guy who understands men’s psychology, because we’re kind of a different species,” she jokes. She uses her husband – the media scion and philanthropist Mr Austin Hearst – as a sounding board for her designs, but it was Mr Peter Miles, the brand’s art director (and the man responsible for designing some of the most prominent logos and advertising campaigns in the fashion industry, for brands including Marc Jacobs and Celine), with whom she chose to develop her menswear collection. “There are very few people that I trust in the level that I trust Peter,” she says.

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