Premium off-road sub-brand builds on success with three reveals in one week

0
95

VAIL, COLORADO – GMC’s is completing its pioneering move into the premium off-road space by making AT4 available across its entire retail lineup in 2020. With the additions of the first-ever 2021 Terrain AT4 and 2021 Yukon AT4, GMC is poised to double its AT4 offerings and strengthen its market position as the only premium truck and SUV lineup that’s made to be used both on- and off-road.

Introduced with the 2019 Sierra, AT4 was created as a unique persona that offers credible capability while still providing premium everyday comforts. The AT4 variants have a distinctive combination of off-road capability, innovative technology and bold design, along with GMC’s premium refinement that serves as a practical complement to an authentic outdoor lifestyle. Core AT4 design details include premium, rugged exteriors including black chrome grille, fog light surrounds and rear appliques, as well as unique authentic aluminum interior décor and premium fabric colors.

The response has been clear that AT4 is a winner with customers. Sierra sales were up year-over-year in 2019, and AT4 played a huge role in that growth. Based on initial Sierra AT4 buyer data, they are adventurous, affluent and highly active and younger than the average light-duty full-size pickup truck buyer. They are attracted by the GMC’s premium features with a more aggressive, athletic design that provides the ability to go off-road with authentic capability.

“AT4 continues GMC’s bold entrance into the premium, off-road and adventure- oriented truck and SUV space,” said Phil Brook, vice president, GMC Marketing. “For each of the AT4 variants, we listened to our customers and made sure the vehicles met their active lifestyle needs.”

AT4 models are engineered to add an extra level of capability and technology tailored to customers wants and needs. That vision is consistent across all AT4 models and the level of capability matches the needs of customers in each segment. Professional Grade engineering highlights of the AT4 lineup include:

  • Sierra AT4 offers a two-inch factory lift, skid plates, Rancho® monotube shocks, a standard MultiPro Tailgate, and available Carbon Fiber Bed and standard Off-Road Tires.
  • Acadia AT4 features an Advanced Twin-Clutch AWD System for increased capability on mixed surfaces, All Terrain tires, and Traction Select with Off-Road Mode.
  • Yukon AT4 offers air suspension with four-inches of adjustability, an electronic limited-slip differential, and a 15-inch head-up display. (available Summer 2020)
  • Terrain AT4 will feature a rugged exterior, confident capability and advanced technology. (available Fall 2020)

GMC Canyon is not sold in the Middle East.

About GMC:

With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard.

From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali sub-brand representing the pinnacle of GMC design, performance and amenities.

Details on all GMC models are available at www.gmcarabia.com, on Twitter at @gmcarabia, on Instagram at @GMCArabia or at www.facebook.com/gmcarabia

For press inquiries, please contact:

Jonathan Kanaa
Product Communications Manager – GMC
T: +971 4 3143318
E: Jonathan.Kanaa@gm.com

or

Dalina Suriel
Head of Public Relations & Communications and Strategic Advisor – General Motors
T: +971 4 3143920
E: dalina.suriel@gm.com 

© Press Release 2020

LEAVE A REPLY

Please enter your comment!
Please enter your name here