Prince Charles launches ‘sustainable’ fashion range with an eye-watering £1295 coat and £635 shirt

Prince Charles launches 'sustainable' fashion range with an eye-watering £1295 coat and £635 shirt

PRINCE Charles has launched a sustainable fashion range, including an eye-watering £1295 coat and a £635 shirt.

The Prince of Wales, 71, revealed the luxury his-and-hers clothing range in collaboration with Italian retail group Yoox Net-A-Porter, following his rally against throwaway fashion.

With 10 pieces for women and eight for men, the Prince was “enormously impressed” with his sustainable collection – but the clothes come with a big price tag.

The royal has been branded “out of touch” for the fashion line which prices a blazer suit at nearly £2000 and a cotton shirt at over £630.

Charles, who is an advocate of sustainable fashion, recently told British Vogue how he preferred to get items “repaired, rather than just throw it away.”

He was recently praised by Vogue editor Edward Enninful for his style, as the thrifty royal explained how he is mindful of detail and colour combinations in his outfits.

The pricey clothing range was designed in Italy before being made mainly by hand using traditional skills at Dumfries House, the headquarters of The Prince’s Foundation in Ayrshire, Scotland.

Part of the Modern Artisan project, it gave students from the UK and Italy the chance to design and make the sustainable line of outfits as part of a new textiles skills training initiative.

The knitwear was manufactured at Johnstons of Elgin’s knitwear mill in Hawick, Scotland, where all of the artisans learnt about the British knitwear development process.

As well as using traditional skills, the student designers used AI and tech to inform the styles and silhouettes of the stylish outfits.

But despite the good intentions, the fashion line is way out of budget for most Brits.

One person wrote on Twitter: “It’s pretty clear Prince Charles’s ‘loads ‘n’ loads of cashmere fashion range isn’t targeting the impecunious!..”

Another user said: “£1295 for a coat. £895 for a jumpsuit ? He’s completely out of touch.”

Prince Charles’ luxury sustainable clothing range


  • Cable-knit rollneck sweater – £510
  • Merino wool blend trousers – £695
  • Padded cashmere bomber jacket – £1250
  • Slim-fit cotton shirt – £635
  • Merino wool blend coat – £1095
  • Ribbed cashmere cardigan – £560
  • Button-down collar cotton shirt – £635
  • Merino wool blend drawstring trousers – £695


  • Belted double-breasted Merino wool camel coat – £1295
  • Cable-knit cashmere turtleneck sweater – £395
  • Pleated Merino wool culottes – £695
  • Double-breasted checked cashmere blazer – £1095
  • Checked cashmere wide-leg pants – £895
  • Pussy-bow silk blouse – £635
  • Belted cashmere cardigan – £560
  • Pleated silk shirt – £635
  • Pleated silk midi dress – £795
  • Double-breasted herringbone cashmere jumpsuit – £895

The sleek clothes are said to be inspired by the artwork of Leonardo da Vinci – and has been described as “a sophisticated collection that marries formal lines and simple construction.”

Crafted to last a lifetime, the eye-watering price points of some of the items reflect the Prince’s thrifty attitude towards fashion – and that clothes shouldn’t just be thrown away after the season.

Among the womenswear pieces is a rust-coloured pussy-bow silk blouse priced at £635, a navy pleated silk midi dress costing £795 and checked cashmere wide-leg trousers at £895.

There is also a navy double-breasted herringbone cashmere jumpsuit costing £895, a belted double-breasted Merino wool camel coat for £1,295, and a cable-knit turtleneck sweater for £395.

All profits will go to The Prince’s Foundation to support its training programmes to help preserve traditional skills.

Speaking about the collection, the Prince he was “enormously impressed by the effort that’s gone into it and by the ideas, the visions that these students have had”.


He added: “The key it seems to me is to rediscover the importance that nature plays in all this and where the natural materials come from.

“It seems utter madness to have this approach which takes, makes and throws away.

“I think many of the students have perfected the techniques they were finding quite difficult at the beginning.

“Hopefully they’ll take away that understanding of sustainability in design and fashion but apply it to their own little businesses they want to start.”

As well as being made from all natural fibres, even the left-over scraps from the fabrics were up-cycled and used for school and sensory projects to ensure there was no waste.

The royal was pictured visiting the Scottish team to see the collection across the last 18 months.

The collection is available from today across all four Yoox Net-A-Porter online stores – Net-A-Porter, Mr Porter, Yoox and The Outnet.

Federico Marchetti, Chairman and CEO of Yoox Net-A-Porter group, added: “I’ve long been inspired by uniting seemingly opposing worlds. 

“The Modern Artisan project harnesses Big Data and Artificial Intelligence to transform the ancient profession of craftsmanship into a contemporary career.

“We have equipped the next generation of artisans with the digital tools of the trade to navigate an ever-evolving landscape. 

“Designed in Italy and crafted in the UK, this truly sustainable luxury collection illustrates the vast possibilities of cross-border collaborations to tackle environmental challenges and train creative talents in these uncertain times and beyond.”

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