Sephora’s private label line just got a makeover. The new bottles utilize earth-tones, sage greens, and deep turqoises to give the label a more natural feel. The serif font chosen is subdued, and compliments the illustrations that utilize lines and geometric shapes. The overall design is adult, cohesive, and distinct — a challenge in the bloated beauty sector. The branding works across all of Sephora’s products, giving them an identity that is entirely them.
Sephora is a multinational chain of personal and beauty stores featuring around 300 brands including its private label.
The name Sephora comes from the Greek word sephos meaning beauty and the name Zipporah, the beautiful wife of Moses in the book of Exodus. Sephora offers beauty products such as cosmetics, skincare, body, fragrance, nail color, beauty tools, and hair care. This project approaches with vision in mind which to be cohesive, unique, memorable, high-quality, and approachable.
The design objective of this project is to elevate the current Sephora’s private label brand image to be more cohesive across all of the products with consistent composition, design element, pattern, and cohesive color palette. The goal is to make the packaging look more professional, high-end, appealing, and stand out. The Sephora Collection is not only attractive to teenagers and young adults but for all women, any ages who are interested in beauty and skincare at affordable prices without sacrificing its quality.