Student Redesign The Sephora Collection Packaging

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This project approaches with vision in mind which to be cohesive, unique, memorable, high-quality, and approachable. The design objective of this project is to elevate the current Sephora’s private label brand image to be more cohesive across all of the products with consistent composition, design element, pattern, and cohesive color palette. The goal is to make the packaging look more professional, high-end, appealing, and stand out. The Sephora Collection is not only attractive to teenagers and young adults but for all women, any ages who are interested in beauty and skincare at affordable prices without sacrificing its quality.

CREDIT

  • Design Agency: Design In The Making
  • Organisation/Project Type: Student, Published Commercial Design
  • Article Title: Student Redesign The Sephora Collection Packaging
  • Brand / Project Name: Sephora Collection Packaging
  • Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Brand Refinement, Brand Redesign, Graphic Design, Retail Brand Design, Rebranding
  • Location: United States
  • Market Country: United States
  • Market Region: Global
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle, Box, Pouch, Sachet, Tube
  • Consumer Substrate / Material: Glass Jar, Plastic

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