When it comes to disruptive brands, Stella McCartney and her namesake label consistently makes space for itself. In 2019, the British designer presented her Spring/Summer 2020 show with 75 percent of the collection made up of eco-sustainable materials, For Fall/Winter 2020, the label staged a protest against the use of animal skin and fur at Paris Fashion Week, having people walk the runway in animal costumes. The brand also debuted its first genderless collection last year.
McCartney has always shown herself to be a designer who embraces diverse movements and activism. The current chaotic global moment has sounded like an awakening for many. With more time at home, new reflections arise: how can we make the world more attentive and more aware? On a sleepless night, McCartney focused her thoughts on what really matters and put all the main ideas in an alphabetical order from A to Z.
For the Stella McCartney Spring/Summer 2021 launch, which was presented in October 2020, the designer invited 26 artists to illustrate each letter. The result is a manifesto of the Stella McCartney values and the visions of these global artists, which include next generation talents to established names such as Olafur Eliasson, Jeff Koons, L’OFFICIEL contributor Sam Taylor-Johnson, and others.