You’re Invited to Hypebae’s Animal Crossing Fashion Show


The cultural zeitgeist that has become Nintendo‘s Animal Crossing: New Horizons in the midst of the coronavirus pandemic also unexpectedly yielded another phenomenon, a global platform for fashion. To celebrate the growing fashion community within the video game, Hypebae will be hosting its first-ever virtual Animal Crossing fashion show.

Fashion-forward players have been getting creative in this virtual sandbox, dressing their avatars and villagers with real-life runway styles translated through the Pro Design feature. Designers and brands Sandy Liang, Valentino and Marc Jacobs have hosted gatherings or released virtual lookbooks through the game while popular accounts Animal Crossing Fashion Archive, ANIMALCROSSFITS and Crossing The Runway have become the new source of style inspiration. Accounts riffing on designers such as Nooksey Miyake, Acnh Studios and Nook Margiela further spurred this community touchpoint, ultimately, providing social connection in isolation.

Hoping to bring our online community together during these unprecedented times, Hypebae’s virtual runway will see fans of the game walk the show in their best customized outfit. With entry to the online event being invitation-only, our readers are invited to watch the full runway live via our YouTube channel.

Hypebae’s Animal Crossing Fashion Show airs May 27 at 9 p.m. EST. Stay tuned for more information on how to tune in.

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