YouTube and Copenhagen Fashion Week Announce Partnership

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Copenhagen Fashion Week (CPHFW) has partnered with YouTube for its Spring / Summer 2022 collection, which runs from August 10th to 13th.

Google-owned platform presents live runway experiences to viewers around the world, and is the industry leader in Copenhagen, even when Fashion Week is held during the summer holidays for many editors and buyers. Raise your position as.

CPHFW said in a statement that YouTube’s dedication to raising the voice of designers and celebrating sustainable change in the industry will enhance designers in Copenhagen, a collection of voices of innovation, positivity, influence and change. rice field.

In 2018, YouTube appointed a former Vanity Fair editor and a man in the town of Derek Blasberg to head the fashion department. Since then, the presence of luxury brands adopting video channels has increased, with Louis Vuitton, Gucci and Celine all creating platform-specific content.

YouTube is a medium for new fashion voices

Cecilie Thorsmark, CPHFW’s CEO, told the Business of Fashion: “It will be educational to audiences around the world. They aren’t just watching fashion shows on YouTube, they actually work very efficiently and make great progress in terms of sustainability. I know it’s a fashion show run by a brand that is doing it. “

The complete schedule includes 25 physical activations and 13 digital premieres, as well as a section called Designer Q & A aimed at increasing the importance of conversations, dialogues and collaborative discussions to a larger audience. .. Each interviewer will live with the brand on a schedule to discuss the inspiration behind the collection, the themes explored during the SS22 season, and how the brand interacts with the responsible focus areas.

The full schedule will be livestreamed across YouTube.com / Copenhagenfashionweek, YouTube.com / Live, and YouTube.com/Fashion.

YouTube and Copenhagen Fashion Week Announce Partnership

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