New Tween Skincare Brand ‘Yes Day’ Set to Launch
Amid the burgeoning skincare market for younger consumers, a new brand labeled ‘Yes Day’ is poised to make its debut on October 1, 2023. This venture, created by 13-year-old Coco Granderson in collaboration with renowned chemist Ron Robinson, is designed to cater specifically to the unique skin care needs of tweens and young teens, aged 9 to 14. The emphasis on gentle, effective formulations positions Yes Day as a responsible choice for parents concerned about the ingredients in skincare products targeting younger demographics.
Coco Granderson, the visionary behind Yes Day, has taken her frustrations with the existing skincare options and transformed them into an opportunity for innovation. Alongside Robinson, who has previously worked on products that include Hailey Bieber’s Rhode and BeautyStat, Granderson aimed to create a line that aligns with both aesthetic and functional demands. “I could find some skincare that’s for teens but not a whole brand that was designed specifically for us,” she commented during a recent discussion about the brand. The result is a carefully curated line that marries appealing packaging with effective formulations.
The formulation of Yes Day products is a core aspect of the brand’s mission. As Ron Robinson highlights, the needs of young consumers differ significantly from adults; their skin, rich in collagen and undergoes natural cell turnover, usually requires hydration and protection from environmental stresses rather than harsh treatments. Thus, Yes Day’s products incorporate what the team has dubbed the “Yes Day complex,” a proprietary blend featuring antioxidants, squalane, and probiotics—ingredients aimed at nurturing young skin.
Among the standout products in the Yes Day line are the Whip Dream Moisturizer, the Float Foam Face Cleanser, and the Lip Sweetie Lip Mask. The Whip Dream Moisturizer is particularly notable for its lightweight gel-cream consistency and practical packaging, designed with a spoon applicator to minimize mess. Coco’s favorite, the Inner Beam Hydration Mist, represents the brand’s ethos of promoting fun and ease of use without sacrificing skin health.
Launching at price points ranging from to , the products will be available for purchase directly from the brand’s website, yesdayworld.com. The affordability paired with innovative formulations positions Yes Day to fill a notable gap in the market.
In addition to expanding their product line, Coco Granderson has grand ambitions for the future of Yes Day. She envisions extending the brand beyond skincare products and collaborating with social media influencers to broaden its reach. Enthusiasm is palpable as she reflects on the potential to engage her peers and expand into lifestyle products.
As Yes Day prepares to make its entrance into the beauty market, it signals a growing trend where authenticity and user-centric design can reshape the skincare landscape for younger generations. By bridging the gap between efficacy and appeal, Coco and Robinson are setting a new standard for skincare brands targeting younger consumers—making skincare not just a routine, but a source of joy and empowerment for the next generation.
