Breyers Unveils Sundae Swirls: A New Take on a Classic Dessert
Sundaes have long been a cherished treat, evoking nostalgia and joy for many. However, the traditional sundae experience can often come with challenges, such as the need for multiple ingredients, the hassle of preparation, and subsequent clean-up. In response to these common hurdles, Breyers has introduced its innovative product line, Breyers Sundae Swirls, designed to provide consumers with a convenient and enjoyable way to indulge in this beloved dessert directly from the freezer.
Breyers Sundae Swirls promises a complete sundae experience encapsulated in a single, shareable 48-ounce tub. Available in four indulgent flavors—Hot Fudge Brownie Sundae, Salted Caramel Truffle, Strawberry Pound Cake, and Chocolate Lava Cake—these varieties are inspired by classic American desserts. Each tub is crafted to deliver not only a smooth and creamy ice cream base but also a wealth of rich mix-ins, including decadent brownie and cake pieces, accompanied by thick swirls of richly flavored sauces. Breyers has spent considerable time and effort perfecting the formulation to ensure that each scoop maintains the ideal balance of textures and flavors.
“The sundae has always been a staple in family traditions, and Breyers has been integral to these cherished moments for generations,” stated Lisa Vortsman, U.S. Chief Marketing and Innovation Officer at The Magnum Ice Cream Company. “With Sundae Swirls, we aim to enhance the sundae experience for today’s families, combining convenience with the essence of what makes sundaes special.”
Set to roll out nationwide, Breyers Sundae Swirls is strategically priced at a suggested retail price of .49. The product aligns with modern consumers’ preferences for high-quality ingredients; Breyers ice cream is made using 100% Grade A milk and cream, naturally sourced colors and flavors, and sustainably sourced vanilla and fruit.
As the leading producer of premium packaged ice cream in the United States, Breyers has committed to quality since its founding in 1866. The company’s emphasis on using only high-grade ingredients has solidified its status as a family favorite. Furthermore, Breyers’ compliance with strict ethical standards—such as sourcing milk from cows not treated with artificial growth hormones—reflects a commitment to both consumer health and sustainable practices.
In a marketplace filled with countless frozen dessert options, Breyers Sundae Swirls stands out, not merely as a product but as an invitation for families to create new traditions around a classic dessert. With indulgent flavors and the ease of at-home enjoyment, Breyers is poised to capture the hearts (and taste buds) of sundae lovers across the nation.
