Merlin Entertainments Partners with Paramount to Launch PAW Patrol-Themed Land at Chessington World of Adventures in 2026
Merlin Entertainments, a leader in branded entertainment destinations, has unveiled an exciting partnership with Paramount to introduce a PAW Patrol-themed land at Chessington World of Adventures Resort by 2026. This development marks a significant milestone as it will be the United Kingdom’s first and only dedicated PAW Patrol attraction, produced in collaboration with Spin Master Entertainment.
This partnership aligns with Merlin’s broader strategy to collaborate with holders of prestigious intellectual property (IP) to enrich its entertainment offerings. The collaboration is part of Merlin’s initiative to enhance its appeal among families, particularly those with preschool-aged children. Over the years, Merlin has successfully entered into several high-profile collaborations, including a recent global partnership with the popular gaming brand Minecraft.
Chessington World of Adventures, which encompasses a theme park, zoo, aquarium, and themed accommodations, is set to implement an array of innovative concepts in this new PAW Patrol land. The development will feature four unique rides themed around the beloved children’s show, which will further immerse guests in the PAW Patrol universe. Additionally, the resort will offer guest accommodations and specialized retail experiences, creating a fully integrated PAW Patrol environment that caters to families looking for memorable experiences.
Fiona Eastwood, CEO of Merlin Entertainments, expressed enthusiasm about the partnership, stating, “We’re delighted to be joining forces with Paramount to bring PAW Patrol to life in one of our most popular U.K. theme parks. This collaboration underscores our position as the preferred partner for cherished global brands and aligns with our efforts to appeal to families with younger children, a key demographic driving our future growth plans.”
Marie Marks, Senior Vice President of Global Experiences at Paramount, also voiced excitement regarding the collaboration, emphasizing the commitment of both companies to create engaging entertainment for families. “We are thrilled to see the iconic PAW Patrol brand come to life at Chessington World of Adventures. This partnership aims to deliver an emotionally resonant experience that immerses young visitors in their very own PAW Patrol adventure,” she said.
The development of this PAW Patrol-themed land is the result of collaborative efforts between Paramount’s creative teams and Merlin Magic Making, renowned for their innovative approach to audience engagement. As both companies work together to design bold and captivating concepts, the anticipated launch promises to deliver an unforgettable experience for families visiting Chessington World of Adventures Resort.
As 2026 approaches, families across the U.K. can look forward to the chance to engage with their favorite PAW Patrol characters in a riveting new setting, solidifying Chessington’s status as a premier family destination. This initiative not only emphasizes the growing trend of IP-based attractions but also reflects the continuous evolution of theme parks in providing immersive and interactive experiences for visitors of all ages.
