Fisher-Price Partners with Big Little Feelings to Support Early Childhood Development
Fisher-Price, a renowned leader in the toy industry with a legacy spanning more than nine decades, has initiated a promising partnership with Big Little Feelings, a parenting resource developed by experts Kristin Gallant and Deena Margolin. This collaboration aims to facilitate children’s emotional and developmental growth through a series of innovative solution-based play kits that target key milestones for toddlers aged 18 months to 3 years.
The new collection focuses on helping young children navigate their feelings and challenges associated with critical developmental stages. As parents increasingly seek tools to assist them in teaching emotional intelligence, these kits combine engaging play with educational resources. Gallant and Margolin emphasized the partnership’s aim to challenge conventional approaches to toddler toys and parenting advice, stating, “We’re flipping the script on traditional toddler toys and stale parenting advice by combining our mom-approved approach at Big Little Feelings with the science-backed expertise of Fisher-Price.”
The solution-based play kits will include a Mini-Course tailored specifically to the featured developmental theme, alongside effective strategies for parents coping with toddler behaviors associated with milestones such as potty training, sharing, and establishing bedtime routines.
Brian Fitzharris, Senior Vice President and General Manager at Fisher-Price, expressed enthusiasm about the collaboration, noting that it extends the company’s longstanding commitment to creating developmentally enriching toys. “For 95 years, Fisher-Price has set the standard – creating high quality, developmentally enriching toys for children while supporting families through every stage of childhood. This partnership with Big Little Feelings continues that legacy,” he stated.
The Fisher-Price X Big Little Feelings collection will feature several thoughtfully designed kits, including:
1. Potty Training Kit (Age 18M+): This comprehensive kit includes a toddler training toilet, a custom board book, a plush monster toy, a fidget popper, and a mini-course to guide families through the potty training journey, making this significant milestone less daunting for parents and children alike.
2. Bedtime Routine Kit (Age 18M+): Designed to ease nighttime struggles, this kit includes an electronic house playset, a little monster figure, a tailored board book, and a mini-course to assist parents in establishing effective bedtime routines.
3. Calm Down Kit (Age 2Y+): Aimed at fostering emotional regulation, this kit features a Feelings See ‘n Say toy, a sun plush, a custom board book, and a mini-course to help children express and manage their emotions.
4. Sharing Kit (Age 3Y+): This engaging kit promotes social-emotional learning and includes an ice cream pretend playset, a plush monster toy, a custom board book, and a mini-course designed to teach toddlers about kindness and sharing.
This initiative reflects a broader trend in parenting, emphasizing the importance of socio-emotional learning in early childhood development. As parents seek holistic development approaches, the Fisher-Price X Big Little Feelings collection promises to equip families with valuable tools and insights for navigating the demanding yet rewarding early years of childhood.
For further information regarding the collection and its features, visit the Fisher-Price online store.
