Baton Rouge’s Cornerstone Flooring Expands Operations with Acquisition of Craft Croswell
In a strategic move to enhance its service offerings and geographical footprint, Baton Rouge-based Cornerstone Flooring Companies has successfully acquired Craft Croswell, a well-established commercial flooring company located in Ridgeland, Mississippi. This acquisition marks a significant milestone in Cornerstone’s expansion strategy since its founding in 2002.
Cornerstone Flooring, which has experienced consistent growth over the past two decades, has broadened its presence by establishing offices in key markets including Lafayette, New Orleans, Pensacola, and Tampa. The addition of Craft Croswell allows Cornerstone to solidify its presence in Mississippi and extend its influence along the Gulf Coast, which is increasingly important for capturing opportunities in this burgeoning regional market.
In a press release shared with Daily Report, Cornerstone articulated that the acquisition is designed to enhance their collaborative capabilities with general contractors, property managers, and design professionals. “The merger strengthens both teams’ ability to serve general contractors, property managers, and designers with expanded capacity and continued excellence,” a company spokesperson stated. This shared commitment to quality service is expected to set the foundation for a robust operational synergy between the two companies.
Founded in 1973, Craft Croswell has acquired a strong reputation within the commercial flooring sector and has been a part of The Upchurch Company, another family-owned business based in Greenwood, Mississippi, since 2015. The decision for The Upchurch family to partner with Cornerstone is rooted in their alignment of values and a shared dedication to taking care of their workforce and clients alike.
Craft Croswell will retain its name and brand identity post-acquisition, allowing it to maintain its established reputation while benefiting from Cornerstone’s enhanced resources and operational expertise. This approach not only aims to preserve the legacy of Craft Croswell but also facilitates a smoother transition as they navigate the complexities of corporate integration.
As Cornerstone Flooring Companies continues to seek growth opportunities, this acquisition is indicative of a broader trend in the commercial flooring industry, where strategic partnerships and mergers are increasingly leveraged to create more competitive service offerings across regional markets. By bolstering their capabilities through such acquisitions, companies like Cornerstone not only enhance their market position but also advance service innovation aimed at meeting the evolving needs of clients in the dynamic commercial landscape.
